, Singapore

Asahi's Super Dry Black Lager retails at Singapore's 7-11 outlets

Since its introduction in Singapore last year, Asahi Super Dry Black Lager has garnered a burgeoning fan base among restaurants and bar patrons, evidenced by a doubling of on-premise distribution and consumption by volume in just more than a year.

Under such favourable auspices, Carlsberg Singapore has announced that it is proud to introduce the 350ml cans to be sold exclusively at 7-Eleven stores for fans to savour this aromatic dark lager on-the-go or in the comfort of their own home.

A lesser-known relative to its golden cousin, the black lager is a delicious mystery that tantalises with a robust, avourful taste yet with the refreshing crispness of the original lager. is dusky sibling to the popular Asahi Super Dry Lager retains the same refreshing, crisp taste of its original. It does not leave a bitter aftertaste, and has a more rounded nish due to its robust and flavoursome nature. Just like the original, it is easy to drink and suitable for multiple servings at convivial occasions.

The Asahi Super Dry Black Lager is now available in 350ml cans in approximately 300 7-Eleven stores in Singapore.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Indonesia implements non-halal labeling for cosmetics
About 44% expressed the need for personalised offerings that align with their cultural background. 
Fashion
Average retail rents rise across Japan in Q1 2024
Kyoto’s average rents exceeded pre-pandemic levels for the first time.

Exclusives

Diving into digital platforms and young Filipino shopping habits
Kadence Philippines urges brands to prioritise seamless navigation, enhanced engagement, and sustainability efforts.
E-commerce
Blurring lines between online and offline retail in Asia Pacific
Foodpanda executive explains consistent service levels through efficient logistics and quality control measures.