What’s driving the hair care market

It is driven by social media influence and beauty blogging.

The global hair care market is projected to grow by $8.28b between 2025 and 2029, with a CAGR of 3.7%, according to Technavio.

Growth is driven by social media influence, beauty blogging, and increasing demand for home salon services.

The report said hair care trends are shifting toward natural, plant-based products as consumers seek solutions for heat damage, dryness, oily scalps, and color-treated hair. There is also a rising demand for vegan keratin, cruelty-free formulas, and microbiome-friendly products. Popular products include shampoos, conditioners, oils, serums, gels, creams, and styling products.

Additionally, consumers are also focusing on gray hair coloring, long hair maintenance, and multiple hairstyle options. Specialty stores and online platforms remain key distribution channels, with Europe emerging as a major market.

Moreover, the home salon service market has grown significantly, particularly in North America, Europe, and the Asia-Pacific region.

App-based salon services also now allow customers to book grooming, makeup, and spa treatments at home.

Despite growth, the industry faces challenges related to chemical exposure and health concerns. Many hair care products contain parabens, sodium lauryl sulfate, and phthalates, which have been linked to asthma, allergic reactions, and even cancer.

Consumers are increasingly turning to plant-derived, chemical-free alternatives. There is also a push for eco-friendly packaging, sustainable ingredients, and cleaner labels.