, APAC
118 views
Press photo (KitKat)

Nestlé and Formula 1 announce multi-year partnership

It will bring KitKat branding and fan activations to select Grand Prix events.

Nestlé and Formula 1 have announced a multi-year collaboration naming KitKat as the official chocolate bar of F1, marking Nestlé’s largest global brand collaboration.

Launching in the 2025 season, the deal will bring KitKat branding and fan activations to select Grand Prix events, including giveaways, immersive fan zones, and cheerful content celebrating KitKat's 90th anniversary and F1's 75th anniversary.

"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially amongst younger audiences," said Bernard Meunier, head of Strategic Business Units and Marketing and Sales at Nestlé. "With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break."
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.
Starbucks Korea opens high-tech store in Seoul
Its first reserve-only branch features AR art installations and a Mixology Bar.