Nestlé and Formula 1 announce multi-year partnership

It will bring KitKat branding and fan activations to select Grand Prix events.

Nestlé and Formula 1 have announced a multi-year collaboration naming KitKat as the official chocolate bar of F1, marking Nestlé’s largest global brand collaboration.

Launching in the 2025 season, the deal will bring KitKat branding and fan activations to select Grand Prix events, including giveaways, immersive fan zones, and cheerful content celebrating KitKat's 90th anniversary and F1's 75th anniversary.

"Formula 1 is a global phenomenon with a rapidly growing, diverse fanbase, especially amongst younger audiences," said Bernard Meunier, head of Strategic Business Units and Marketing and Sales at Nestlé. "With its global reach and packed schedule, F1 offers KitKat the perfect platform to remind everyone to make time for a break."