MUJI to open flagship stores in Thailand, Vietnam, and France

It will open its largest Southeast Asian store in Bangkok.

Ryohin Keikaku Co., Ltd., operator of MUJI, will open flagship stores in Paris, Bangkok, and Ho Chi Minh City as part of its global expansion.

In Bangkok, MUJI will open its largest Southeast Asian store at Central World, spanning 3,270 m². MUJI has 39 stores in Thailand.

MUJI will also transform its fifth-anniversary store into a flagship In Ho Chi Minh City, one of the largest in Southeast Asia.

The store will highlight locally produced items and serve as a central hub for MUJI’s brand and operations in Vietnam.

The Paris store, opening in late 2026 on Rue de Rivoli, will be one of MUJI’s largest in Europe at 1,980 m².

MUJI currently operates 32 stores in nine European countries and aims to strengthen its presence and brand recognition across the region.

As of August 2025, MUJI operates 1,474 stores worldwide, including 757 outside Japan, and continues to expand internationally.