JD Super expands meat imports through new global partnerships

It aims to bring top international meat brands to the Chinese market.

JD Super, the supermarket division of JD.com, has announced new strategic partnerships with Argentina’s Beef Promotion Institute (IPCVA) and major frozen meat importer Linking Fresh to expand the supply of high-quality imported meat in China.

The agreement with IPCVA will increase the availability of Argentine grass-fed beef across JD’s platform.

Building on previous collaborations, JD Super plans to use its nationwide logistics network and access to more than 600 million users to bring premium Argentine beef to more households in China.

JD Super is also joining forces with Linking Fresh, a leading importer connected to over 300 global meat suppliers and with annual import sales exceeding RMB15b.

This partnership will introduce top international meat brands to the Chinese market, including BRF and Marfrig from Brazil, Kilcoy from Australia, Arre Beef from Argentina, and Agrosuper from Chile.

To support the rollout, JD Super and Linking Fresh will launch targeted marketing efforts, including themed campaigns such as Argentine Beef Week, to boost awareness and drive sales.