Global hair styling equipment market to reach $3.71b by 2028

It is driven by the increasing demand for advanced styling tools.

The global hair styling equipment market is set to grow by $3.71b from 2024 to 2028, with an annual growth rate of 4.83%, according to Technavio. 

This growth is driven by increasing demand for advanced styling tools, fuelled by social media marketing and e-commerce. 

Brands like Philips NV use platforms like Instagram and YouTube for influencer marketing and video ads to reach a wider audience. 

Rising internet access in key markets like the U.S. and Japan is boosting product awareness and sales.

Technological innovations, such as smart sensors, smartphone connectivity, and energy-efficient designs, are attracting consumers. 

The report said that offline and online retailers are benefiting as more people invest in personal grooming. 

High-income consumers, millennials, and working women are key buyers, with a growing focus on sustainability and health risks. 

However, the market faces challenges from counterfeit products, which are sold cheaply online and can pose safety risks. This hurts profits for legitimate brands, which must invest more in advertising to retain customers.

The market includes a variety of products, such as hair dryers and straighteners, used by both individuals and professionals. Safety concerns, including electric shocks and harmful chemicals in some products, remain issues.