Global eyewear market to hit $335.9b in 2030

It will be driven by fashion trends and tech innovation

The global eyewear market is projected to reach $335.9b by 2030, growing at a CAGR of 8.6% from 2025 to 2030, according to Grand View Research, Inc.

The report said that eyewear has shifted from a functional necessity to a fashion statement, driving demand for stylish, customisable, and designer frames. Consumers now seek products that match their personal style, boosting market growth.

Rising awareness of eye health is also contributing to increased sales. People are more likely to invest in quality eyewear and undergo regular eye checkups, partly due to government-led awareness campaigns. Sunglasses are in high demand for both UV protection and style.

Additionally, technology is playing a key role. With more screen time, demand for blue light-blocking glasses is rising. Smart eyewear, including AR and VR capabilities, is also gaining traction.

Major players are responding with innovation. In April 2024, Meta and EssilorLuxottica launched a new generation of Ray-Ban Meta smart glasses, featuring updated designs and Meta AI voice assistant integration.