Frasers Group in $3.1b bid for Hugo Boss

UK house looking to grow current share from 26% to full ownership

Frasers Group plc has launched a voluntary public takeover offer for the remaining shares in Hugo Boss, seeking full control of the German fashion company.

Hugo Boss said the proposed bid was announced by Frasers and was not coordinated with the company.

Frasers, already Hugo Boss’ largest shareholder with a stake of about 26%, is offering $43.79 (€38.00) per share for the shares it does not already own.

The offer represents a 4% premium to Hugo Boss’ closing share price of $42.02 (€36.46) and its three-month volume-weighted average price of $41.96 (€36.41) as of 10 June 2026.

Hugo Boss said its Managing Board and Supervisory Board will review the offer once the official offer document is published and issue a formal recommendation to shareholders.

The company said it will provide further updates as the takeover process progresses and in line with regulatory requirements.