Food delivery share in Asia Pacific rises to 23%

The region now accounts for 40% of global foodservice sales.

Delivery is now the top-performing channel in Asia Pacific’s foodservice market, jumping from 10% in 2019 to 23% in 2024, according to Euromonitor International.

The region now accounts for 40% of global foodservice sales and is expected to grow at a 6% CAGR through 2029. Globally, delivery has also surged—making up 21% of the market in 2024, more than double its 2019 share of 9%.

Despite inflation and economic uncertainty, the global foodservice industry grew 5.5% in 2024, reaching $3.2t. Asia Pacific hit $1.3t, up 6% from 2023 and above pre-pandemic levels.

“Inflation and economic uncertainty remain major concerns for consumers,” said Rocio Franco, senior consultant at Euromonitor International. “Despite global transactions recovering to pre-pandemic levels, indicating strong demand in the industry, consumers are still cutting back on spending and opting for more affordable options.”

By 2029, delivery is projected to hit 26% of Asia Pacific’s foodservice market. Eat-in dining is expected to stall at 64%.

Third-party apps are pushing growth with heavy discounts, loyalty programs, and waived service fees to boost order frequency. Limited-service restaurants are also gaining, offering smaller, affordable menu options that appeal to cost-conscious diners.

“To retain customers, restaurant operators must strategise to offer value beyond price, focusing on enhancing experiences, embracing digitalisation, and building brand loyalty,” added Franco.

Specialist coffee and tea shops saw 13% growth in 2024, reaching $39b in Asia Pacific. Seen as affordable luxuries, these outlets are expanding fast in countries like Singapore through wider menus and more locations.