Miniso opens first Miniso Land store in Macau

Store spans more than 400m².

Miniso has opened its first Miniso Land in Macau at Shoppes at Venetian.

The store, the brand's largest in Macau, spans more than 400m² and offers more than 1,200 SKUs across categories including collectibles and blind boxes, plush toys, stationery, and lifestyle products.

The outlet features more than 30 IP collections, including the YOYO and Disney and Pixar's Toy Story 5 Collection, YOYO Tilted Head Series S2, and the Monchhichi Fun Coffee Farm Series. It also includes dedicated zones for Disney, Harry Potter, Sanrio, Pokémon, One Piece, Crayon Shinchan and Chiikawa.

Miniso said the opening marks the launch of its highest-tier store format in Macau and expands its IP-driven retail concept into the market.

To celebrate the opening, the company held an opening ceremony, themed IP activities, limited-edition giveaways and fan interactions with a one-day store manager influencer.