, APAC
144 views
Photo by Magda Ehlers

Can cross-border e-commerce push China’s exports past $4t?

The digital economy is forecasted to reach $139.5b by the same year.

Cross-border e-commerce is powering China’s next export boom, with total trade expected to exceed $4t by 2026, according to a new Euromonitor International report.

The country’s digital economy alone is forecast to reach $139.5b in cross-border retail e-commerce sales within the same period.

In the technology and manufacturing sectors, China-based electric vehicle brand BYD is seizing the title of the unit sales leader in 2024.

Beyond automotive, Chinese firms have significant market shares across the electronics categories, notably major appliances, smartphones, and mobile games.

Furthermore, Chinese-originated e-commerce and social media platforms such as SHEIN, Temu, and TikTok Shop are driving international consumer traffic.

Notably, TikTok Shop is rapidly converting users into buyers, with over one in four TikTok users having made a purchase through the platform as of early 2025.

“By collaborating with Chinese brands, retailers or influencers provides fresh insights, increases reach and sparks innovation on a global scale,” Euromonitor said.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

MINISO Land opens first flagship store in Australia
MINISO Land Sydney offers 7,000 SKUs with 70% of products being IP collaborations.
Stores
Asia Pacific set to become the world’s largest engine of consumer demand
Bain and NIQ say companies need to re-prioritise markets and redefine consumer value beyond price.
Singapore consumers show rising openness to agentic AI shopping
By 2030, consumers expect about 10% of their online purchases to be made through AI agents. 
Global fashion executives expect tougher 2026 as growth stays muted
Brands are expected to build GEO capabilities to optimise for generative engines and prepare for agentic commerce.