Abercrombie & Fitch expands in HK with new store openings

These are part of the brand's push to expand its retail presence in the region.

American fashion retailer Abercrombie & Fitch continued to strengthen its footprint in Hong Kong with the opening of a new concept store at New Town Plaza in Sha Tin on 17 January. This follows the successful launch of A&F’s concept store at Hysan Place last December.

The new store, designed around the theme of a "Getaway Moment," offers a unique shopping experience and underscores A&F’s growing presence in Hong Kong and commitment to the Asia-Pacific market.

On the same day, Hollister, A&F’s sister brand, opened two new Hollister House concept stores at New Town Plaza and MOKO in Mong Kok.

The new stores reflect the brand’s values of “Clothes made for capturing moments, creating memories and being unapologetically you.”

Customers can enjoy exclusive offers and shop festive collections during the launch.

The new stores feature modern designs with American vintage décor, providing an escape from city life and an immersive shopping experience.