Indonesia
Experience overtakes points in Indonesia retail loyalty
Experience overtakes points in Indonesia retail loyalty
Retailers are shifting towards emotional engagement and omnichannel experiences to retain customers.
Indonesia malls face dual pressure from digital adoption and social demand
Operators face structural pressure to redesign physical spaces around digital behaviour shifts.
Indonesia’s consumers are becoming more selective with every purchase
Only 12% of Indonesians remain loyal to regular brands, whilst 80% now shop through live commerce.
AI commoditisation narrows retail competitive advantage
Adoption is standardising retail capabilities and narrowing competitive gaps.
Indonesian retail marketers in ‘survival mode’ as AI reshapes ads, marketing
AI is seen as a key tool to improve media planning and creative production efficiency.
Indonesian retailers refuse third-party data sales as trust remains priority
Individual customer profiles remain strictly in-house to prevent third-party control.
Dan+Dan transforms beauty waste into customer loyalty engine
The programme allows customers to return empty packaging for discounts.
Protecting Indonesia’s retail businesses through resilient cellular connectivity
Resilient connectivity is about protecting revenue, maintaining trust, supporting omnichannels, and ensuring continuity.
Indonesian retailers push for unified omnichannel systems as consumer expectations rise
Social commerce is also growing rapidly in the country.
AI and unified data support Indonesia’s digital growth amidst rising volatility
Economic uncertainty and supply chain risks are increasing business pressure.
Urban consumers are reshaping Indonesia’s retail market
77% of Indonesians still want to see products in person — even as online shopping keeps accelerating
Indonesia consumers shift toward global brands as domestic preference falls
Preference for domestic brands dropped from 57% in 2024 to 33% in 2025.
Marimekko targets Asia growth with new stores in Indonesia and Philippines
The brand will operate through loose franchise partnerships.
Festive season and fiscal boost drive Indonesia’s consumer sector in early 2026
Seasonal demand and easing costs support near-term earnings.
DFI Retail revamps Guardian and IKEA stores for smarter shopping
Business is no longer purely transactional, but increasingly advisory.
KK Group returns to Indonesia with three-brand rollout
It plans to launch its X11 culture store in 2025, and KKV and THE COLOURIST in 2026.
Milklab honoured at FMCG Asia Awards 2025 for driving coffee culture engagement
The brand’s commitment to Indonesia’s thriving coffee culture was showcased through its grassroots approach and innovative community-driven campaigns.
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The country recorded over 12,000 new SKUs launched last year.
Commentary
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