Marimekko targets Asia growth with new stores in Indonesia and Philippines

The brand will operate through loose franchise partnerships.

Finnish design brand Marimekko is launching in Indonesia and the Philippines, with stores expected to open in summer 2026.

The brand will operate through loose franchise partnerships, a model used across Asia.

In Indonesia, Marimekko’s franchise partner is PT. Panen Lestari Indonesia, part of PT. Mitra Adiperkasa Tbk (MAP Group), which represents over 150 international brands, including Loewe, Sandro, Chloé, and Boss.

MAP Group also operates Galeries Lafayette, SOGO, and SEIBU department stores in Indonesia. The first Marimekko store will open in Plaza Senayan, Jakarta, in early summer 2026.

In the Philippines, Marimekko’s partner is Rustan Commercial Corporation, which operates its own luxury department stores and represents around 100 international brands, including Chloé, Longchamp, and Kate Spade. Marimekko will launch gradually, starting with four shop-in-shop locations in luxury department stores in the capital region.

The move strengthens Marimekko’s presence in Southeast Asia, where the brand currently serves customers through 24 stores and online platforms in Thailand, Singapore, Malaysia, and Vietnam.

As part of its 2023–2027 growth strategy, Marimekko said it is focusing on scaling its business globally, with Asia identified as a key region for international expansion.

By the end of 2025, Marimekko operated 94 stores and shop-in-shops across the Asia-Pacific region, alongside online platforms in each market.