Inside Singapore Telecommunication’s win at the Retail Asia Awards 2026

Singapore Telecommunications blends digital innovation and retail experiences through livestream commerce and modular store concepts.

Estee Ong, Director of Field Sales & Channel Devt at Singtel, highlights how the Singtel Christmas Livestream Marathon & SME Showcase combined physical retail with TikTok livestream commerce to expand reach and support local businesses.

Carol Ong, Head of Retail Sales, shares how the iPhone 17 Carnival Experience used modular infrastructure, allowing it to be adapted across different store sizes. 

Following Singtel’s wins for Collaboration Store of the Year - Singapore and In-store Campaign of the Year - Singapore at the Retail Asia Awards 2026, the recognition reinforces the company’s focus on personalisation and innovation.

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