Own Brands Food Solution, FPG wins at Retail Asia Awards 2026

The FairPrice Trail Mix range meets the growing demand for convenient and healthy premium snacks.

Own Brands Food Solution, FPG won Retail Product of the Year - Singapore in the Retail Asia Awards 2026 for FairPrice Trail Mix, which was conceptualised and designed to keep consumers’ taste and wellness needs in mind.

The company launched its FairPrice Trail Mix range to cater to consumers who seek guilt-free, on-the-go snacking options. Through research and analysis of consumer trends, the company identified an opportunity to expand its market leadership in the nuts category by offering everyday nuts and suitable pairing ingredients in convenient packaging.

The company introduced two specific products under this range: Energy Booster and Focus Booster. These products combine quality nuts, seeds, and popular fruits like banana chips and blueberries to deliver superior taste and quality.

Designed to fit the busy lifestyles of multi-tasking consumers, the trail mix comes in individual sachets. Bright, distinct packaging ensures the products stand out on retail shelves.

Launching the FairPrice Trail Mix leveraged key festive events and major promotional campaigns to drive customer penetration. This implementation excellence generated immediate excitement in the category. Both products now serve as proven stock-keeping units that deliver sustained sales volume and profit growth for the retailer.

The range successfully provides an affordable option for a premium, healthier snack suitable for both young consumers and seniors. Today, these products contribute significantly to the total growth of the trail mix category. Positive online reviews and consistent repeat purchases further demonstrate strong consumer adoption and satisfaction across Singapore.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].