South Korea's Olive Young to launch wellness retail concept in 2026

First stores planned for Gwanghwamun and Gangnam

Olive Young plans to launch Olive Better in January 2026, marking its expansion from beauty retail into health and wellbeing categories.

The dedicated wellness retail concept targets consumers in their mid-20s to mid-30s and will offer a curated range of wellness products, including inner-beauty foods, nutritional supplements, fitness and recovery items, dermacosmetics, sleep-related products and oral-care essentials.

The first Olive Better store will open in Gwanghwamun, a central business district in Seoul, with a second location planned for Gangnam.

The company said it selected high-traffic commercial areas frequented by office workers, residents and visitors.

Olive Better will also launch through Olive Young’s app and website, extending the concept across physical and digital channels with product recommendations and routine reminders based on user profiles.