Multisensory beauty products projected to grow through 2030

Consumers will consider how products feel in their skin, or how their scents.

Users of beauty products in Asia will continue to welcome products that offer multi-sensory experiences in 2026, according to Mintel's 2026 Predictions report. By 2030, beauty products will increasingly be developed to regulate emotions.

About 76% of beauty and personal care product users in China said that the way a product’s texture feels on their skin impacts their overall experience. Another 75% associate texture with the perceived efficacy of the products.

Thirty-seven percent of ayurvedic skincare buyers in India are also willing to pay more for products offering sensory effects like cooling or warming.

Meanwhile, at least 51% of Chinese adults said that unique locations are a key factor in attracting them to pop-up events, with another 42% preferring social or interactive experiences.

The report predicted that scent, touch, and sound will rise as consumers use emotional regulation tools to reduce stress, boost energy, or anchor rituals.

Retail will also be immersive as brands connect with consumers through interactive and multisensory experiences such as TikTok ASMR and mood-enhancing fragrances, it added.

Sensory given by products will be rated second to efficacy, such as lotion fragrance of a lotion, cream texture, and cosmetic colours.