APAC to drive global sportswear market expansion by 2029

The region is forecast to deliver a CAGR of 4.4%.

Asia-Pacific (APAC) is set to lead global sportswear growth to 2029, delivering forecast compound annual growth rate (CAGR) of 4.4%, according to a GlobalData report. 

APAC’s momentum underpins the global sportswear market’s expected rise to $506.0b, with a 3.3% CAGR, outpacing global apparel by 0.9 percentage points.

GlobalData said rapid urbanisation, rising health awareness and expanding middle-income populations are driving APAC demand, whilst growth in Western markets is expected to moderate from 2026 as discretionary spending softens.

Sportswear brand competition is tightening as APAC’s influence accelerates, according to the report. Nike is projected to hold a 12.7% global share in 2025, down 1.5 percentage points year-on-year (YoY), while Adidas and Lululemon are set to gain ground. Chinese brands Anta and Li-Ning continue to scale overseas, supported by strong regional demand and expanding international reach.

GlobalData said APAC’s rapid digital adoption will lift omnichannel engagement and solidify the region’s role as the sector’s key profit pool through the forecast period.