ANTA eyes 1,000 stores in Southeast Asia as sales surge

Sales nearly doubled in the first half of 2025.

ANTA Group is aiming to expand its presence in Southeast Asia to 1,000 stores within the next three years, Vice President Will Wang announced at the 2025 Asia New Vision Forum in Singapore.

Speaking at a panel titled “Shaping the Pulse: How Asia's Brands Drive Experience, Identity, and Connection,” Wang said that ANTA’s retail sales in Southeast Asia nearly doubled year-on-year in the first half of 2025.

ANTA attributes its success in Southeast Asia to a combination of high-value products, local market adaptation, digital innovation, and its distinctive "Brand + Retail" business model.

“True globalisation means achieving localization in every market whilst staying true to the brand's DNA,” said Wang.