Xiaomi launches first offline store in Korea

It also features on-site after-sales services.

Chinese tech giant Xiaomi has launched its first offline retail store at IFC Mall in Yeouido, South Korea.

CBRE Korea served as the exclusive leasing advisor for the project, supporting Xiaomi from site selection to contract execution.

The firm’s retail team conducted in-depth analysis of trade areas, foot traffic, and brand alignment before identifying IFC Mall as the optimal location for Xiaomi’s offline debut.

The Mi Store, spanning 200 square metres, is designed as a lifestyle-oriented showroom, allowing customers to test smartphones, wearables, home appliances and more.

The store also features on-site after-sales services to support long-term brand engagement.

The launch follows Xiaomi’s formal entry into the Korean market earlier this year with the establishment of its local subsidiary and online store.