Guardian Health and Beauty Singapore wins at Retail Asia Awards 2025

The company earned recognition, proving its commitment to helping customers look good and feel great through trusted products.

Guardian Health and Beauty Singapore triumphed at the Retail Asia Awards 2025 as it took home the Influencer Marketing Campaign of the Year - Singapore accolade with its “Beauty Around the World” PR event.

The PR event redefined how brands connect with consumers through immersive experiences and social media influence. Held at the Wings Over Asia, it brought global beauty rituals to life and captured the imagination of Singapore’s top beauty influencers.

The campaign celebrated the diversity of beauty across cultures by transforming the venue into an interactive global showcase. Each participating beauty brand hosted unique and themed activities that transported influencers to different parts of the world—from the elegance of French skincare to the vibrancy of K-beauty. 

The experience merged traditional beauty rituals with modern digital storytelling, which created an engaging journey that resonated both online and in person.

The “Beauty Around the World” campaign impressed with the result it delivered, including SG$4.26m PR value, advertising equivalent value (AEV) at SG$1.42m, 25% increase in social media followers, 40% rise in social interactions, 20% in online revenue, and +15% in foot traffic during the campaign period. 

Top-tier influencers shared live reviews, behind-the-scenes moments, and curated content across Instagram, TikTok, and YouTube, turning the event into a multi-platform success. The seamless integration of content and commerce helped drive real-time engagement and, at the same time, direct sales uplift.

More than promoting products, this campaign was designed to tell meaningful stories through the lens of beauty. This combination of cultural authenticity and digital innovation created a blueprint for future influencer-driven campaigns.

Guardian’s “Beauty Around the World” event has raised the bar for influencer marketing and has proved that creative, consumer-centric strategies can deliver both emotional impact and strong business results.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in Asia. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].