Shein to spend $15m in 2025 to boost product safety, compliance

It aims to conduct 2.5 million product tests this year.

Global online retailer Shein has announced a $15m investment in 2025 to strengthen product safety and compliance measures across its platform.

The company aims to conduct 2.5 million product tests this year, a 25% increase from 2024.

Shein is expanding partnerships with 15 internationally recognised testing agencies, including SGS, Intertek, and Bureau Veritas, to meet global safety standards such as the U.S. Consumer Product Safety Act (CPSA) and the EU General Product Safety Regulation (GPSR).

All Shein vendors, including third-party sellers, must meet strict safety laws and internal standards like the company’s Restricted Substances List (RSL).

The company has also expanded its approved materials library to include only tested fabrics, trims, and accessories.

Starting April 2025, all fabrics used in children’s clothing under Shein brands must pass chemical and flammability testing. Trims and accessories must meet the same compliance rules.

From May 2025, Shein will increase documentation checks for high-risk products like electronics, toys, cosmetics, and PPE. Certifications such as RoHS and FCC will be required for applicable items.

Shein has removed over 540 non-compliant sellers since launching its marketplace.

Vendors are now subject to performance reviews based on testing results and customer feedback. Poor performance can lead to penalties, including listing bans or termination.

The company also pledges to report high-risk non-compliant products to authorities when required.