7-Eleven Malaysia to acquire 30% stake in BLoyalty

It will buy 30% of BLoyalty for $211,465.

7-Eleven Malaysia Holdings Berhad (SEM) announced that its subsidiary, 7-Eleven Services Sdn Bhd (7ESSB), has agreed to buy 30% of BLoyalty Sdn Bhd (BLSB) by subscribing to 90 million new shares at USD0.00235 (RM0.01) each, for a total of $211,465 (RM900,000) in cash.

The deal, signed on 28 May 2025, will give SEM a strategic stake in BLSB, a company that manages customer loyalty programs and databases. BLSB had net liabilities of $2.90m (RM12.32m) as of 30 June 2024.

7ESSB will fund the purchase from internal funds. The new shares will rank equally with existing shares, and the transaction is expected to complete by the third quarter of 2025. After completion, BLSB will become a 30%-owned associate of SEM.

The subscription does not require shareholder or regulatory approval and will not affect SEM’s share capital or major shareholders. It is also not expected to materially impact SEM’s financial position for the year ending 31 December 2025.

Tan Sri Vincent Tan, a major shareholder of SEM and Berjaya Corporation (which owns 60% of BLoyalty Pte Ltd), and his son Tan U-Ming, an executive director at SEM, abstained from voting on the deal due to conflicts of interest.

SEM’s Audit Committee and Board have approved the subscription, considering it fair and in the best interests of the company.