Estée Lauder Companies uses custom AI agent to centralise data

It uses genAI to analyse and deliver real-time insights.

The Estée Lauder Companies (ELC) has partnered with Microsoft to develop ConsumerIQ, a custom AI agent designed to centralize data, generate insights, and accelerate decision-making across its global business.

Built using Microsoft Copilot Studio and powered by Azure OpenAI Service, ConsumerIQ acts as an internal intelligence hub that uses natural language and generative AI to analyse ELC’s vast data ecosystem. It connects scattered information—from spreadsheets and PDFs to presentations—and delivers clear, actionable insights in real time.

With nearly 25 brands operating in over 150 countries, ELC generates a massive volume of consumer and market data. ConsumerIQ enables employees to quickly access this information, reducing analysis time from weeks to minutes, and supports rapid innovation and agile marketing strategies.

In March, Microsoft named ELC to its inaugural Agents of Change list, which celebrates organizations using cutting-edge AI to drive transformation.