L'Oréal acquires Korean skincare brand Dr.G

The deal is expected to close in the next few months, pending regulatory approvals.

L'Oréal Groupe has signed an agreement to acquire Gowoonsesang Cosmetics Co., Ltd, the parent company of Korean skincare brand Dr.G.

Dr.G will join L'Oréal’s Consumer Products Division (CPD) to meet the growing global demand for K-Beauty and affordable skincare solutions.

Dr.G is known for its ingredient-focused products like the popular R.E.D Blemish Clear Soothing Cream. The brand also has a growing presence across Asia and globally, ranking amongst the top three mass-market and dermocosmetic skincare brands in South Korea.

“We have been following the brand and its success for many years and we look forward to accelerating its growth in South Korea and the rest of the world, staying true to our mission to democratise and premiumise beauty by bringing the best of Korean skincare to consumers everywhere,” said Alexis Perakis-Valat, global president of L'Oréal's CPD.

“Our mission has always been to provide healthy and radiant skin through advanced research,” said Gun Young Ahn, founder of Dr.G. “We believe that becoming part of L'Oréal will serve as a significant turning point in the global realisation of our mission.”

The deal is expected to close in the next few months, pending regulatory approvals.