DKSH, Odani Kokufun expand partnership to distribute premium tea in Singapore

DKSH will provide full market expansion services for OSK’s premium tea portfolio.

DKSH Business Unit Consumer Goods has expanded its partnership with Odani Kokufun (OSK) to distribute OSK’s premium tea in Singapore.

The move aims to strengthen OSK’s market presence and growth in Singapore, building on DKSH’s success in growing the brand in other Asian markets.

OSK, already established in Singapore, will rely on DKSH to further enhance its position in the competitive tea market. This expansion marks the fifth market in their partnership, following successful growth in Thailand, Hong Kong, Malaysia, and Cambodia since 2018.

DKSH will provide full market expansion services, including distribution, logistics, sales, and brand marketing for OSK’s premium tea portfolio, which includes green tea, roasted green tea, jasmine green tea, and green tea with roasted brown rice.

“DKSH’s proven track record in our other markets demonstrates their ability to drive sustainable business growth,” said Kazuhiro Odani, CEO of OSK. “We are confident that their expertise will help us capture new opportunities in Singapore’s dynamic market.”

Adrian Kang, vice president of fast moving consumer goods at DKSH Singapore, added, “The partnership with OSK in Singapore will leverage our deep local market insights to connect their premium tea offerings with Singaporean consumers.”