Swarovski and Coty partner to launch fragrance division

The partnership aims to expand both companies’ portfolios and market reach.

Swarovski and Coty Inc. have signed a long-term licensing agreement to develop, produce, and distribute new luxury fragrances.

The partnership combines Coty’s expertise in beauty with Swarovski’s legacy of creativity, aiming to expand both companies’ portfolios and market reach.

Swarovski, with over 2,300 boutiques in 140 countries, will use this collaboration to strengthen its presence in the beauty industry and diversify its product offerings.

“Partnering with Coty is a significant step for Swarovski as we continue to expand our brand into new product categories, said Michele Molon, chief commercial officer at Swarovski

“This partnership allows us to bring Swarovski’s unique positioning of Pop Luxury – a luxury that is creative, fun, colorful and joyfully extravagant – to the world of beauty and fragrances whilst leveraging Coty's extensive industry expertise,” she added.