JD.com launches ‘Trade-in Alliance for Household Appliances and Home Goods’

The move aims to expand and enhance trade-in services across China.

JD.com has rolled out its expansive "Trade-in Alliance for Household Appliances and Home Goods" in partnership with over 100 top brands.

The move, announced on 27 April, aims to expand and enhance trade-in services across China.

The Trade-in Alliance, already active in 20 provinces and cities, allows consumers access to JD's wide-ranging trade-in services covering over 200 product subcategories. 

The initiative responds to a growing demand, with more than 16 million users utilising JD's platform since 2023 to exchange their old household items for new ones, marking a 200 percent increase in first-time users year-on-year.

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Additionally, JD.com introduced the "Three Free & Four Unlimited" trade-in service for an enhanced customer experience. This service offers complimentary door-to-door pickup, disassembly, and handling of old goods, with no restrictions on trade-in items based on their original purchase channel, brand, age, or condition.

JD.com extends these services nationwide, including remote areas like Tibet, offering doorstep delivery and recycling of old appliances.

The Trade-in Alliance is built on six key pillars, namely service capabilities, brand support, marketing initiatives, industry chain synergies, omni-channel development, and category cooperation.