Carousell’s REFASH launches in Hong Kong

This marks the brand’s expansion beyond its over 20 stores in Singapore and Malaysia.

REFASH, an omnichannel secondhand fashion retailer under the Carousell Group, has officially launched its first store at MOKO, Mongkok in Hong Kong.

The move marks REFASH's expansion beyond its over 20 stores in Singapore and Malaysia.

“We wanted to target the Hong Kong market next after our Malaysia expansion last year, as we saw a market gap to reach the mass market of Hong Kongers,” said REFASH Founder and CEO Aloysius Sng. “We believe that sustainability should not be a trend, but part of everyday life.”

The new store will offer a curated selection of 'brand new with tags' (BNWT) women’s fashion from popular Southeast Asian brands at discounts of up to 70% off. Additionally, it will feature the 'Celebrity Closets' collection, showcasing preloved items from 10 local influencers and celebrities passionate about sustainable fashion.

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From 19 to 20 April, REFASH is also hosting an event where customers can bring in women's and activewear for instant evaluation and price quotes, providing a convenient way to declutter and earn cash.

With the Municipal Solid Waste Charging Scheme coming into effect soon, REFASH aims to encourage Hong Kong residents to adopt sustainable practices by giving a second life to preloved clothing items.