, APAC
Photo from Lego

LEGO shifts to sustainable materials for all products

The brand has placed 60% on its investments in environmental initiatives.

Iconic toy brand LEGO has pushed for all its products to be manufactured from renewable and recycled materials by 2032.

From 2023, LEGO has pushed spending 60% on environmental initiatives, more than the investments in 2022.

By 2025, the company plans to accelerate progress with their sustainability initiatives, doubling its annual expenses by 2025, compared to 2023. Efforts will go to transitioning to. renewable and recycled raw materials, making more long-lasting, durable, safe LEGO bricks.

ALSO READ: Teddy bear inventor Steiff, Melchers ink partnership for China expansion

Currently, LEGO has tested over 600 different materials for LEGO bricks and elements, such as bio-PE (used on over 200 different botanical elements and Minifigure accessories), arMABS (using recycled artificial marble for over 500 different LEGO elements, mostly transparent) and ePOM (using renewables and CO2 from bio-waste for elements such as wheel axels).

“We will continue to join forces with suppliers, research institutions and other industries to develop and innovate new and existing materials to drive the industry’s transition to renewable and recycled materials. We know all of this cannot be done alone and we encourage a collective effort so we can build progress together,” a statement from LEGO said.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

Indonesia implements non-halal labeling for cosmetics
About 44% expressed the need for personalised offerings that align with their cultural background. 
Fashion
Average retail rents rise across Japan in Q1 2024
Kyoto’s average rents exceeded pre-pandemic levels for the first time.

Exclusives

Diving into digital platforms and young Filipino shopping habits
Kadence Philippines urges brands to prioritise seamless navigation, enhanced engagement, and sustainability efforts.
E-commerce
Blurring lines between online and offline retail in Asia Pacific
Foodpanda executive explains consistent service levels through efficient logistics and quality control measures.