Reliance Retail acquires Kelvinator to strengthen consumer durables business

It targets premium home appliances segment in India.

Reliance Retail has acquired Kelvinator in a strategic move to expand its presence in India’s consumer durables market.

The company said the acquisition aligns with its vision of “democratizing aspirational living” by making high-quality, globally-benchmarked home appliances accessible to every household in India.

"The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers,” said d Isha M Ambani, executive director of Reliance Retail Ventures Limited (RRVL). “This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network."

Reliance aims to integrate Kelvinator into its retail ecosystem to drive growth, improve product accessibility, and deepen customer engagement.