India’s Reliance Retail Ventures invests in UK's Facegym

Reliance's Tira will bring FACEGYM to India.

Reliance Retail Ventures Limited (RRVL) has announced a strategic minority investment in UK-based FACEGYM.

Founded by Inge Theron, FACEGYM combines non-invasive facial workouts with advanced skincare. The brand has a significant global following and is recognized for creating a new category at the intersection of beauty, wellness, and fitness.

Through this partnership, Reliance Retail’s Tira will lead FACEGYM’s entry into India, managing local operations and market development.

Reliance will establish and scale FACEGYM’s presence in India over the next five years. This will include standalone studios and curated spaces within select Tira stores across key cities.

This expansion leverages Reliance's retail ecosystem, market expertise, and consumer insights to introduce FACEGYM’s unique offering to India.

The partnership reinforces Reliance Retail’s strategy to expand its beauty and personal care vertical, anchored by Tira, India’s fastest-growing omnichannel beauty destination.

This strategy also includes a growing portfolio of brands like Akind, Dream, Immerse Play, and Nails Our Way.