Jollibee Group launches new corporate brand to support global growth

It aims to attract more franchise partners and investors.

The Jollibee Group has officially launched its new corporate brand, aligning with its global expansion plans.

The rebrand includes a new visual identity, unified naming conventions, and updated brand architecture across the company’s 19 restaurant brands. While the legal name remains Jollibee Foods Corporation (PSE: JFC), the company will now use Jollibee Group in all external communications.

The new brand aims to attract more franchise partners and investors, strengthen talent engagement, and enhance the Group’s credibility as a trusted, values-driven company.

The updated identity was first introduced internally and is now being rolled out globally across media and corporate platforms.

The move positions the Jollibee Group as a modern, purpose-driven company focused on long-term, global leadership.