Omani perfume brand Amouage opens first pop-up boutique in China

The luxury fragrance brand opened its first flagship online store on Tmall Global.

Oman-based luxury fragrance Amouage has opened its first pop-up boutique in mainland China.

Located in the Zhang Yuan community of Shanghai, the boutique offers an immersive experience for consumers with Amouage’s latest collection.

The store itself features a brutalist style from Renaud Salmon, Chief Creative Officer of Amouage, using burnt cork, travertine and sandstone elements that offer a radiant luminosity that represent the heritage of the Sultanate of Oman.

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Amouage has built its expansion into the Chinese market since its first partnership with S'Young International in 2020. In August 2021, the fragrance brand unveiled a flagship online store on Tmall Global. Furthermore, the opening of the pop-up boutique comes in part of its 40^th anniversary in 2023 and solidifies its plans for expansion into China’s perfume market.