JD Worldwide opens Paris warehose for cross-border purchases to China

The fashion goods warehouse will contain over 100 brands.

JD Worldwide has launched its first self-operated direct procurement warehouse for fashion goods in Paris, France, enabling the entry of more European brands into the Chinese market.

Situated in Val-d’Oise, the facility will house merchandise of different product categories, such as beauty products, jewellery, and luxury items, from over 100 renowned brands. The products will originate from France, Germany, the United Kingdom, Italy, Spain, and other European markets.

In addition, JD Worldwide has also opened an online store linked to the Paris warehouse. Customers can also check through the JD Smart Check service that monitors the authenticity and traceability of their purchases.

ALSO READ: JD.com inks deal with UK’s Evri for growth of European brands in China

“Our strategy focuses on expanding our supply chain to the very locations where brands are based. This innovative approach is designed to unlock new possibilities for more SMEs and specialty brands from Europe, providing them with an entry point into China’s vibrant and dynamic fashion market,” Louis Zhang, General Manager of Luxury & Fashion at JD Worldwide, stated.

Currently, JD.com continues to a have a strong foothold with international partners, courtesy of over 1,600 warehouses, including nearly 90 bonded, direct mail, and overseas JD.com warehouses.

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