Yoshitsu Co., Ltd. takes over operations of Hong Kong stores

Excellent Wellbeing International Co., Ltd. previously managed the Hong Kong operations.

Japan-based beauty and health retailer Yoshitsu Co., Ltd has taken over management and operations of its stores in Hong Kong from global management agency Excellent Wellbeing International Co., Ltd. (EWI).

The business cooperation agreement between Yoshitsu and EWI is expected to lapse by 31 December 2023.

With the company taking over Hong Kong operations, Yoshitsu Co., Ltd plans to alter the operating model of the stores and improve the customer experience, profitability, and business performance, to make it tailor-made for Hong Kong customers.

ALSO READ: Shiseido rolls out venture fund for beauty wellness development

“With the full operational autonomy, we believe that we will be in a better position to align our service standards in Hong Kong and optimize our costs among all the Hong Kong stores,” Mei Kanayama, Principal Executive Officer of Yoshitsu, weighed in.

Yoshitsu Co., Ltd serves as a retailer and wholesaler of Japanese beauty, health, and sundry products in Asia, North America, and the United Kingdom. It currently sells its products through its brick-and-mortar stores, online stores, franchise stores and wholesale centres.

Also Read

Miniso net profit rises 24.4% to $81.2m in 1Q24

Aesop opens Thailand flagship store

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit