Shiseido rolls out venture fund for beauty wellness development

Its inaugural investments were in Phi Therapeutics and Patrick Kidd Holdings.

Global beauty firm Shiseido launched its liability company, Shiseido Long Term Investments for the Future (LIFT) Ventures, which will serve as a vehicle to support early-stage firms that are leading the innovation in the beauty wellness space.

In a statement, Shiseido said the venture firm will focus on investing in novel technologies, innovative platforms, high-growth brands, and new business models, amongst others.

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“The creation of LIFT Ventures represents a new opportunity to partner with organizations focused on creating pioneering beauty wellness solutions and to gain further insights and access for Shiseido’s growth ambitions. LIFT Ventures presents a welcome opportunity to build knowledge, create value, and ultimately, achieve meaningful progress for all,” said Shiseido Chairman and CEO Masahiko Uotani.

LIFT Ventures is investing first in San Francisco-based bacteriophage technology Phi Therapeutics, and Sydney’s men’s grooming brands Patrick Kidd Holdings.