, APAC
684 views
Photo by Magda Ehlers: https://www.pexels.com/photo/people-walking-inside-building-2861656/

Consumers expect ‘delightful distractions’ in shopping

Brands can rely on storytelling and creative messaging to spark consumers’ joy.

Shoppers want their shopping experience to be a “delightful distraction” from everyday life amidst economic uncertainty, and political and climate concerns, according to Euromonitor International.

Euromonitor said delightful distractions, or moments that “evoke positive feelings” help consumers release tension and spark joy at least for a few minutes.

“Small (unexpected) surprises or little acts of cheer can satisfy this demand to an extent. Shoppers will also look for products that elicit those rewarding emotions. The dopamine dressing fashion craze is an example of this trend. And they’ll search for entertainment that excites or experiences that serve as a temporary escape,” it said.

ALSO READ: Stores advised to deliver consistent online-offline experience

“Consumers want to offset the hustle and bustle of everyday life with an infusion of fun. Delightful Distractions often make a memorable impact, which improves brand perception and customer relationships,” Euromonitor added.

Companies can leverage this trend by creative clever or creative messaging that will engage the audience with a lighthearted take to digital interactions. They can also employ emotional marketing, or tie products to the desire for optimism.

Brands may also limited-edition merchandise or collections with vibrant designs to attract the market but these must be complementary to avoid overstimulation.

For example, automotive manufacturer FIAT stopped the production of grey cars and launched new bright colours “to bring joy to the road” and embody the brand’s representation of optimism.

 

Follow the link for more news on

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.