L’Oréal names China CEO, North Asia Zone president

Vincent Boinay’s appointment will be effective in February 2024.

L’Oréal Groupe has appointed Vincent Boinay as the president of the North Asia Zone and the chief executive officer of L’Oréal China.

In a statement, the company said Boinay will replace Fabrice Megarbane who was appointed as chief global growth officer.

Boinay joined the company in 1992 as a marketing trainee in the Luxury Division. Before he was appointed as deputy general manager Lancôme, he held various commercial roles in Europe under the Travel Retail organisation.
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He also became the head of Luxury Travel Retail, and general manager of L’Oréal Luxe in Japan, before being appointed as general manager for Travel Retail Worldwide in 2014. He became a part of the Groupe’s executive committee in July 2019.

Boinay will move to Shanghai and assume his new role in February 2024.

Meanwhile, Laurence MA, the current general manager of L’Oréal Luxe China will be appointed to the newly created role of deputy CEO in Charge of Divisions – L’Oréal China.

He will continue to manage L’Oréal Luxe China and lead the other three divisions. His appointment will take effect in February next year.

Emmanuel Goulin will be the new president of Travel Retail to replace Boinay and will join the group’s executive committee.