Photo from L’Oréal.

L’Oréal completes Aesop acquisition

It entered a deal with Natura &Co to purchase Aesop.

L’Oréal Group announced that it completed the acquisition of luxury beauty brand Aesop.

The company signed an agreement with cosmetics group Natura &Co in April to buy the Australian beauty brand for $2.525b.

L’Oréal Group CEO Nicolas Hieronomus said the Aesop brand “taps into all of today’s ascending currents” with its “urbanity, hedonism and undeniable luxury.”

“We look forward to building on the brand’s unique DNA and values, as we unleash its massive growth potential in China and beyond,” he added.

Aesop CEO Michael O’Keeffe said the brand will continue to grow and innovate on the back of L’Oréal’s support and expertise, pushing for expansion whilst sticking to its values.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Embracing technology and personalisation drives e-commerce in Indonesia
3 retail executives compare notes on rapid tech-driven growth of e-commerce at Retail Asia Forum.
Embracing hyperlocal retailing in Indonesia
Retail Asia Forum in Jakarta delved on the complexities of implementing hyperlocal retail strategies in a country as diverse as Indonesia.