Watsons partners with 4 brands for sustainability push

The brand collaborated with Kenvue, L’Oréal, and P&G.

A.S. Watson Group's flagship health and beauty brand, Watsons, partnered with Kenvue, L’Oréal and P&G to accelerate its sustainability efforts across its stores in Asia.

In a statement, Watsons said in collaboration with Kenvue, it launched a region-wide Greem Smiles Campaign in Asia, aiming to inspire customers to choose sustainable products.

For example in Taiwan, Kevnue will plant one tree for every customer who buys sustainable products, in Thailand, customers will be given sustainability tips through gamification and join beach clean-up with key opinion leaders.

ALSO READ: Nearly 90% of consumers from emerging Asian markets want more sustainable lifestyle

In Hong Kong, Watsons and P&G launched the Plastic Reborn programme to encourage consumers to recycle plastics.

In partnership with L’Oréal, Watsons run the Beauty for Future recycling campaign in Hong Kong, Taiwan, Philippines, Thailand, and Indonesia where customers can recycle beauty containers at Watsons stores.

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