Retail Asia Awards 2023 Winner: Megaworld Lifestyle Malls
Megaworld Lifestyle Malls wins the Mall of the Year - Philippines and Marketing Initiative of the Year - Philippines awards at the Retail Asia Awards 2023.
With a focus on creating a community-based mall, the company introduced unique concepts, such as the Museum of Contemporary Arts and the brandy museum. They also recognise the popularity of K-Pop and K-Dramas, thus creating the K-Town, a Korean-themed area within the mall to cater to the thriving Korean market. Megaworld also actively supported local festivities and collaborated with the local government to ensure its mall remained at the centre of community activities. Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls, shares more about the company's achievements that led to earning recognition.
Learn more about them: Megaworld Lifestyle Malls: Redefining the Shopping Mall Experience in the Philippines
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