, APAC
1945 views

These are the top social media platforms used by APAC marketers

Around 60% of marketers view social media as more important for their organisations.

Facebook dominated the social landscape in the Asia Pacific as it is the most used platform by marketers in the region at 87%, according to a report by Meltwater.

The social media platform is followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Only 29% are using TikTok.

About three in five marketers and communication professionals in the Asia Pacific have stated that social media is more important for their organisation because of economic uncertainties.

Meltwater noted that around 34% of their marketing budget would be allotted for social media, with 77% of the respondents looking to ramp up their spending or keep them intact.

READ MORE: Social commerce could add up to $42b to Southeast Asia’s e-commerce market

The report also found that the majority of 16 to 64-year-olds are using Instagram and Facebook to look for information about brands, with TikTok emerging as the channel of choice despite a low usage rate.

Mimrah Mahmood, Senior Director and Partner at Meltwater Asia-Pacific, said that an average internet user utilises around 7.2 social media platforms a month, noting that audiences use applications where you expect them to be.

Mahmood noted Reddit and Twitch can be explored through third-party social listening tools. 

“With a huge amount of consumer data available these days, it is now possible to segment audiences in far more sophisticated ways. Marketers need to go beyond demographics and look at communities, Mahmood said. 

“Social media data can reveal how people form ‘digital tribes’ based on their shared attitudes, behaviours, and interests, allowing marketers to make more strategic decisions,” he added.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

K3Mart memadukan budaya Korea dan produk UMKM lokal dalam satu gerai

Convenience store itu menyediakan perbandingan produk impor dan produk lokal sebesar 50:50 di 30 outlet mereka.

Meningkatkan penelusuran dan efisiensi manajemen inventaris dengan barcode 2D GS1

Barcode 2D ini berfungsi sebagai penyimpanan data yang kompak.

The Coffee Bean & Tea Leaf menyeimbangkan kualitas dan kenyamanan melalui produk ritel

Mereka memperluas rangkaian produk termasuk berbagai kopi single-origin yang disesuaikan dengan preferensi pemanggangan yang berbeda.

KCG menguasai brand positioning untuk segmen premium di Indonesia

Mereka mengadopsi solusi berbasis teknologi terbaru untuk sukses mengelola 92 toko ritel di 20 kota di Indonesia.

Ini alasan brand-brand mewah meningkatkan investasi AI

Sektor ini telah menginvestasikan lebih dari $360 juta dalam AI selama tiga tahun terakhir.

Bacha Coffee menguasai retail kaya sensorik di Jakarta

Memadukan warisan dan kemewahan, Bacha Coffee Plaza Senayan menghadirkan pengalaman unik bagi pecinta kopi Indonesia.

Bagaimana WCT Malls meningkatkan penjualan tenant melalui pemasaran terarah

Melalui pemasaran terarah, mal ini meningkatkan penjualan tenant dan tingkat okupansi.