Social commerce could add up to $42b to Southeast Asia’s e-commerce market

Social platforms will particular contribute $34b in 2022.

Social commerce could contribute up to $42b to Southeast Asia’s e-commerce market in 2022, Cube Asia reported.

Of this, $34b will be accounted for e-commerce on social platforms. This includes $12b from conversational commerce, or transactions taking place in messaging apps, around $7.15b from live shopping on social platforms, and $2.5b from community group buy on social platforms.

The remaining is contributed by live shopping (around $5.85b) and community group buying ($2.5b) on other platforms.

“Whilst COVID significantly increased user time on social platforms, it has also developed longer-term opportunities in e-commerce,” the report noted.

“Instead of just passing high-quality traffic to e-commerce platforms through advertising, social platforms have matured and sought to capture a greater share of the economic value.”

In Singapore, for instance, nearly 15% of e-commerce can be linked to social commerce.

Follow the link for more news on

Asia E-commerce

Also Read

Omnichannel retail is the path to profit

8 in 10 SEA SMEs expect sales growth during festive season

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit