FMCG Asia Awards 2022 Winner: Tyson Foods Malaysia

Tyson Foods Malaysia wins the Product Launch of the Year - Malaysia award in the FMCG Asia Awards 2022.

Hear from Victor Sim, Managing Director, Tyson Food Malaysia, as he talks about their winning product Tyson frozen chicken. He also explains how they were able to enter the Malaysian market by understanding customer preferences and needs. Victor shares how Tyson Food plans to continue product development and explore marketing strategies to produce more relevant consumer products.

Learn more about them: https://retailasia.com/co-written-partner/event-news/venturing-new-frontiers-tyson-malaysia

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