News

E-commerce

Staff Reporter

, APAC

Published:

1 year ago

Source: Euromonitor International

In-game sales could climb by 23% in 2024: report

This comes as more consumers play immersive video games online.

The global sales growth of in-game purchases is projected to rise by 23% from 2021 to 2024, Euromonitor International reported.

In its Top 10 Global Consumer Trends 2023, Euromonitor found that 30% of consumers owned a gaming console in 2022, whilst 37% participated in online video gaming at least weekly in the same year.

On top of this, Euromonitor forecasts a 12% growth in the total esports sponsorships in deals in 2022.

“These virtual communities are only a slice of the online universe. But players are immersed in these platforms, and brands have a unique opportunity to target hyper-engaged consumers,” the report read in part.

“Incorporating gaming touchpoints into the customer journey will strengthen brand recognition amongst Game On consumers.”

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Euromonitor International

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