, Southeast Asia
113 views
Photo by Pixabay (Pexels).

Lazada, partner brands to launch anti-counterfeiting consortium

It is the first anti-counterfeiting group in Southeast Asia.

Lazada, along with its partner brands, will launch the first e-commerce anti-counterfeiting consortium in Southeast Asia that aims to develop best practices and standards to protect intellectual property rights (IPR) in e-commerce.

In a statement, Lazada said the Southeast Asia eCommerce Anti Counterfeiting Working Group (SeCA) will work with stakeholders to tackle counterfeit trade online. 

The consortium will also provide an online directory that will enable easy access to information such as IPR protection policies, programmes, tools, and resources offered by Lazada.

READ MORE: Lazada builds an e-commerce giant from a ‘blank slate’

“At Lazada, we are committed to maintaining high standards of IPR protection on our platform so as to foster a trusted and safe eCommerce environment,” Lazada Group Chief Risk Officer Alan Chan said. 

“We are proud to be a founding participant of the SeCA Working Group, and look forward to playing an active role in driving progress as well as development in IPR protection standards and industry-wide awareness,” he added.

The e-commerce platform in May 2021 proposed to lead a dialogue and information exchange between IPR owners and e-commerce platforms after it observed the need for collaboration to address online IRP protection issues which accelerated during the pandemic.

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.