, APAC
Photo by Pixabay (Pexels).

APAC brands reinvests highest percentage of revenue in media spend

Around 4.6% of the brand revenue of APAC brands was spent on advertising.

Asia Pacific (APAC) brands spend the highest percentage of the revenue in media at an average of 4.6%, higher than the global average of 3.8%, according to a report by Nielsen.

This is followed by North American brands that spend 4.1% of their revenue on advertising, but enjoy a “much stronger payback than the rest of the world,” with a return of investment (ROI) ad spend index of 155.

European and Latin American brands reinvest, 3.7% and 3%, respectively, of their revenue in media.

READ MORE: APAC social media ad spend up 8% YoY in Q1 2022

ROI for ad spend index, which is based on the total of the display, digital video, social and linear TV, for APAC and Latin American brands were 85, below the global average of 100. Europe’s index was only at 75.

Nielsen said media spending needs to be between 1% and 9% of revenue to remain competitive.

“But if an underdog wants to compete with the established players for share, it requires proportionally more resources to match their media spend in absolute terms. Conversely, if you’re a larger brand, you should skew to the lower end of the range,” it said.

Follow the link for more news on

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.